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Red Lab Media Blog

How To Work From Home
At Red Lab Media, we have been working remotely as a company for all of our existence. We provide solutions that are hosted in the cloud and make it...
Red Lab Media, Bruce Letterle
— March 2020 — 2346 views

Why SEO is a Great Investment for Your Business
SEO should be a priority to any business, which makes it one of the best investments that you can make.  SEO creates long-term value for your websit...
Red Lab Media, Michael Letterle
— September 2018 — 1992 views

What Is SEO?
Business owners often ask us, "What is SEO?" If you read about internet marketing and inbound marketing, you most likely run into terms like "local ...
Red Lab Media, Bruce Letterle
— January 2018 — 2246 views seo

What Is Web Design?
Whether you own a Pittsburgh-area business or manage a local non-profit, your website is your calling card to the world. Most organizations need a professional skilled in Pittsburgh web design and web development. But where do you begin? The following guide brings you up to speed on the basics so...
Red Lab Media, Bruce Letterle
— October 2017 — 2580 views designwebsite

What Is SSL?
Secure Sockets Layer, or SSL, is technology that provides a secure link between the web browser you are using and the web server.  An SSL certificate can be the difference between your personal info staying private or becoming open to hackers.  Protection of your private data is significant and can...
Red Lab Media, Bruce Letterle
— September 2017 — 2366 views hosting

Why Responsive Design Makes Your Website Get Results
*What is Responsive Website Design? * Responsive website design is a programming approach used to allows your web pages to change how they display on a variety of screen sizes. It uses a combination of fluid layouts, responsive images, and media queries to allow your website to adjust and look...
Red Lab Media, Bruce Letterle
— August 2017 — 2198 views designwebsite

Top 10 Reasons Why Your Website Might Need A Redesign
In prior blog posts, we addressed a need for keeping your website software up to date. But many organizations should also take a moment to consider whether they actually need to rethink their approach to what their website goals and needs are. This article asks 10 questions that would lead...
Red Lab Media, Bruce Letterle
— July 2017 — 2227 views designwebsite

4 Reasons Why You Need an SEO Audit
For most people, the word ‘audit’ has negative associations because it means they’re being evaluated. For example, an audit of your finances could mean you’re being accused of scary things such as fraud, tampering, or lying. But when it comes to SEO or search engine optimization audits, you have nothing...
Red Lab Media, Bruce Letterle
— June 2017 — 2297 views marketingseo

How to Choose a Website Platform
In today’s digital world a business’ website can be the deciding factor for a buyer or user. A buyer will make as much as 70-90% of their decision before even contacting you.. They are studying your website, looking at online reviews of your products, and getting recommendations from friends and...
Red Lab Media, Bruce Letterle
— May 2017 — 2371 views cmshostingwebsite

The Benefits of Being Social Online
If you don’t have social media for your business at this point, then you are losing out on hundreds of opportunities a day. 4 of the 25 most visited websites currently are social media platforms. With your business on any of the four, Facebook, Twitter, LinkedIn, and Instagram, you’ll have...
Red Lab Media, Bruce Letterle
— April 2017 — 2396 views marketingsocial

How to Find the Right Web Designer
You’ve come to the conclusion that your website’s not working at its maximum potential, whether it be poor analytics, not enough incoming leads, or not enough sales, so what do you do next? When you type “web designer” into a Google search, over a billion results come up, so you’re...
Red Lab Media, Bruce Letterle
— March 2017 — 2282 views designwebsite

The Benefits of Blogging for Your Web Business
A blog post about blogs. Pretty meta, right? There are numerous benefits of blogging for your web business. In fact, more and more businesses are turning to blog writing as a form of marketing. That’s probably because small businesses with blogs generate 126% for more leads . Interesting content is...
Red Lab Media, Bruce Letterle
— February 2017 — 2279 views contentmarketing

5 Inbound Marketing Goals for the New Year
They say a new year brings a fresh start, but the reality is January doesn’t magically make things better on its own. It is you that must make changes and improvements in life. With that being said, if you want to help your business grow like the people hitting the...
Red Lab Media, Bruce Letterle
— January 2017 — 2148 views marketing

Creating More Conversions for Your Web Business
The end goal of a web business is to make conversions. Whether they’re sales, leads or clicks on a particular page, conversions are the main drivers of web business. Conversions don’t come naturally to any site. Most sites must do their own testing, analysis and optimization to find what works...
Red Lab Media, Bruce Letterle
— December 2016 — 2103 views marketingwebsite

Web Analytics for Your Web Business
Any successful business keeps track of their statistics. They track their expenses, revenues, profits, products, customer and so on. Statistics allow us to find correlations so we can better understand what works and why for our business. The same goes for your web business. There are various analytics tools that...
Red Lab Media, Bruce Letterle
— November 2016 — 2265 views analytics

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